July finally came to an end with CUBE posing a storytelling challenge to social start-ups coming together in Berlin for two days from around the world. Having a clearer storytelling strategy when it comes to describing our users and stakeholders has been a priority for CUBE in the last months. Hence, the SenseCampe organized by the MakeSense community offered the perfect opportunity to ask our fellow activists from the social start-up scene: how would they tell the story of CUBE?